MKG 429 - Sales Technology Application

Explores computer and communication technologies as they apply to business-to-business selling and sales management. Content focuses on using technology to improve customer relationship management (CRM) and sales performance. Topics include technology as it applies to: the sales process, CRM, time and territory management, forecasting, and sales presentations. Prerequisite: MKG 300, 325.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Prerequisite: MKG 325
Co-requisite: none