MKG 420 - Integrated Mkg Communications

Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling. Prerequisite: MKG 300; JOUR 250 or MKG 320.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Co-requisite: none