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MKG 420 - Integrated Mkg Communications
Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling. Prerequisite: MKG 300, 320 or JOURN 250. College: Miller College of Business Hours: 3 Permission: Y Prerequisite: MKG 300 Prerequisite: MKG 320 Prerequisite: JOUR 250 Co-requisite: none |
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