MKG 400 - Product Management

Examines the process of developing and managing products and brands as part of the organization's marketing strategy. Possible topics are designing new products, competitive positioning, creating and maintaining strong brand identities, and enhancing brand equity. Prerequisite: MKG 300.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Co-requisite: none