MKG 350 - Marketing Res and Analytics

Focuses on the principle and strategic concepts of collecting and using primary and secondary data to make informed business decisions. The analysis will focus on marketing decisions related to customer acquisition, customer retention, and brand management. Prerequisite: MKG 300 and ECON 221.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Prerequisite: ECON 221
Co-requisite: none