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MKG 320 - Advertising Management
Examines advertising as a communication tool in an organization's promotional mix. Focuses on the basics of designing an effective advertising campaign. Topics include promotional research, selecting a target audience, objectives and strategies, creative executions, and media. The aspects of advertising in our economy and society are also examined. Prerequisite: MKG 300. Prerequisite recommended: MKG 310. College: Miller College of Business Hours: 3 Permission: Y Prerequisite: MKG 300 Co-requisite: none |
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