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MKG 310 - Consumer Behavior
Introduces the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained from consumers' consumption process in planning effective marketing strategies. Prerequisite: MKG 300. College: Miller College of Business Hours: 3 Permission: Y Prerequisite: MKG 300 Co-requisite: none |
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