MKG 310 - Consumer Behavior

Introduces the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained from consumers' consumption process in planning effective marketing strategies. Prerequisite: MKG 300.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: MKG 300
Co-requisite: none