Course Description

MKG 300 - Principles of Marketing

Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: junior standing and any ECON course; or completion of Miller College of Business admission requirements.

College: Miller College of Business
Hours: 3
Permission: Y
Prerequisite: ECON 351
Prerequisite: ECON 279
Prerequisite: ECON 348
Prerequisite: ECON 492
Prerequisite: ECON 345
Prerequisite: ECON 424
Prerequisite: ECON 201
Prerequisite: ECON 221
Prerequisite: ECON 309
Prerequisite: ECON 202
Prerequisite: ECON 485
Prerequisite: ECON 301
Prerequisite: ECON 346
Prerequisite: ECON 421
Prerequisite: ECON 311
Prerequisite: ECON 299X
Prerequisite: ECON 390
Prerequisite: ECON 332
Prerequisite: ECON 116
Prerequisite: ECON 370
Prerequisite: ECON 302
Prerequisite: ECON 247
Prerequisite: ECON 331
Prerequisite: ECON 369
Prerequisite: ECON 495
Prerequisite: ECON 381
Prerequisite: ECON 441
Prerequisite: ECON 416
Prerequisite: ECON 310
Prerequisite: ECON 380
Prerequisite: ECON 461
Co-requisite: none