MKG 200 - Fundamentals of Marketing

Introduction to basic concepts, methods, policies, and strategies of marketing. Provides a useful mix of theory and practical applications for organizations. Topics include the marketing environment, marketing research, market segmentation, advertising, professional selling, pricing, and distribution. Not open to students who have credit in MKG 300 or to BS or BA candidates for a major or minor in the Miller College of Business.

College: Miller College of Business
Hours: 3
Permission: Y
Co-requisite: none
Prerequisite: none