 |
MGT 342 - Marketing for New Ventures
A survey course covering the principles of market research and marketing. Students will learn how to perform market research and test the demand for a product/service, determining its marketing feasibility. In addition, they will learn how to create a marketing plan that includes their decisions regarding product, promotion, price, and distribution. Prerequisite: ECON 116 or 201; MGT 241. College: Miller College of Business Hours: 3 Permission: Y Prerequisite: ECON 116 Prerequisite: ECON 201 Prerequisite: MGT 241 Co-requisite: none |
Copyright © Ball State University 2000 W. University
Ave. Muncie, IN 47306