JOURN 382 - Media Research and Consumer Behavior.
Practical approaches to research in strategic communication campaigns. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation. Prerequisite: JOURN 103, 104 and 250 or 261. Open only to students pursuing a major in advertising or public relations.
College: Comm, Info & Media