JOUR 460 - International AD and P R

A survey of international advertising and public relations practices, both domestic and abroad. Introduces students to the ideas and theories of international advertising and public relations, with special emphasis on branding and strategic communication across multiple cultures. Prerequisite: JOUR 265, 368 with a grade of C or better. Open only to advertising or public relations majors.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 261
Prerequisite: JOUR 250
Prerequisite: JOUR 104
Prerequisite: JOUR 103
Co-requisite: none