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JOUR 460 - International AD and P R
A survey of international advertising and public relations practices, both domestic and abroad. Introduces students to the ideas and theories of international advertising and public relations, with special emphasis on branding and strategic communication across multiple cultures. Prerequisite: JOUR 385. Open only to students pursuing a major in advertising or public relations. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: JOUR 368 Prerequisite: JOUR 265 Co-requisite: none |
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