JOUR 456 - Advertising Campaigns

Synthesis of skills and concepts acquired in the specialized advertising courses. Research, plan, write, schedule, budget, and evaluate a complete advertising campaign. Enhances career development skills and portfolio- ready material. Prerequisite: JOUR 352, 354, and 382. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 354
Prerequisite: JOUR 352
Prerequisite: JOUR 382
Co-requisite: none