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JOUR 456 - Advertising Campaigns
Synthesis of skills and concepts acquired in the specialized advertising courses. Research, plan, write, schedule, budget, and evaluate a complete advertising campaign. Enhances career development skills and portfolio- ready material. Prerequisite: JOUR 352, 354. Open only to students pursuing a major in advertising or public relations. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: JOUR 354 Prerequisite: JOUR 352 Co-requisite: none |
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