JOUR 452 - Advanced Advertising Media

Extended study in developing a comprehensive media plan. Emphasizes consumer research, media habits, creative selection of media vehicles, and use of the computer in planning and buying. Prerequisite: JOUR 352. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 352
Co-requisite: none