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JOUR 405 - P R Plan Mngment Case Reviews
Strategic planning principles for campaigns and program implementation, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews. Prerequisite: JOUR 265, 368 with a grade of C or better.. Open only to in advertising or public relations majors. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: JOUR 368 Prerequisite: JOUR 265 Co-requisite: none |
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