JOUR 405 - P R Plan Mngment Case Reviews

Strategic planning principles for campaigns and program implementation, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews. Prerequisite: JOURN 265, 368. Open only to students pursuing a major in public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 368
Prerequisite: JOUR 265
Co-requisite: none