JOUR 385 - Writing Design Strategic Comm

Emphasizes the theory and practice of producing persuasive communications that promote and interpret client and organizational objectives. Focuses on developing strategies aligned with organizational objectives; researching, writing, editing, and designing communication tools in support of organizational objectives; and developing strategic implementation plans to maximize effectiveness of communication tools. Prerequisite: JOUR 354 or 265 and 368. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 368
Prerequisite: JOUR 354
Prerequisite: JOUR 265
Co-requisite: none