JOUR 382 - Media Research Cons Behav

Practical approaches to research in strategic communication campaigns. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation. Prerequisite: JOUR 103, 104 and 250 or 261. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 250
Prerequisite: JOUR 104
Prerequisite: JOUR 103
Prerequisite: JOUR 261
Co-requisite: none