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JOUR 355 - Branding for AD and P R
Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands. Prerequisite: JOUR 103, 104, and 250 or 261. Open only to students pursuing a major in advertising or public relations. College: Commun., Info. and Media Hours: 3 Permission: Y Prerequisite: JOUR 250 Prerequisite: JOUR 104 Prerequisite: JOUR 103 Prerequisite: JOUR 261 Co-requisite: none |
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