JOUR 355 - Branding for AD and P R

Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands. Prerequisite: JOUR 103, 104, and 250 for advertising majors or JOUR 103, 104, and 261 for public relations majors. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 250
Prerequisite: JOUR 104
Prerequisite: JOUR 103
Prerequisite: JOUR 261
Prerequisite: TCOM 345
Co-requisite: none