JOUR 354 - Advertising Copy and Layout

Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences. Prerequisite: JOUR 103, 104, 250. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 104
Prerequisite: JOUR 103
Prerequisite: JOUR 250
Co-requisite: none