JOUR 352 - Advertising Media

Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness. Prerequisite: JOUR 103, 104, 250. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 103
Prerequisite: JOUR 250
Prerequisite: JOUR 104
Co-requisite: none