JOUR 348 - Emerging Media AD and P R

Study of emerging media, with an emphasis on digital media, and the role emerging media plays in advertising and public relations. Explores emerging media's role in society and on consumers and business, technology's role in emerging media, and how emerging media impacts strategic communication development, implementation, and measurement. Prerequisite: JOUR 103, 104, and 250 or 261. Open only to students pursuing a major in advertising or public relations.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 104
Prerequisite: JOUR 103
Prerequisite: JOUR 250
Prerequisite: JOUR 261
Co-requisite: none