JOUR 328 - Magazine Management

Analysis of magazine publishing, emphasis on how magazines market to consumers and advertisers. Includes research projects on trends among magazine publishing companies and special-interest sectors with a goal of determining profitability and employment outlook. Prerequisite: JOUR 280; NEWS 221.

College: Commun., Info. and Media
Hours: 3
Permission: Y
Prerequisite: JOUR 280
Prerequisite: NEWS 221
Co-requisite: none