COMM 404 - Political Communication.

Examines the nature, forms, and effects of persuasion in organized political campaigns that seek to influence mass publics. Focuses on the skills needed to describe, analyze, and evaluate persuasive uses of language and to understand better the role of campaign persuasion in influencing voter behavior. Prerequisite recommended: POLS 372.

College: Comm, Info & Media
Hours: 3
Permission: Y
Co-requisite: none
Prerequisite: none