Articles are important, too

Correctly inputting articles into the content management system is also very important in making sure your relevant information is found by Google. Some best practices include:

Try to get keywords in the article headline that you believe users will be most likely to use to search for this information.
DO NOT simply copy and paste your headline into the "summary" area. In the Google search, relevant articles will be ranked similarly to pages. For this reason, follow the best practices for page descriptions when entering articles.
Make sure the article itself contains keywords that your audience might use to search for information.

This illustration shows where article summaries are input within Ball State's content management system. You can get to this screen in the Development Center by going to the Article Editor, clicking on an article that you wish to change, and then entering information in the "Summary" field.