Advanced Usability Research

Center for Media Design
BC 214
Ball State University
Muncie, IN 47306
Phone: (765) 285-0123
Fax: (765) 285-0124
cmd@bsu.edu
Hours: 8-5 during academic year, 7:30-4 during the summer



Insight and Research Home \| About Us

Insight and Research conducts various types of usability and interface testing, ranging from initial concept and comparative testing of different designs or sites in a given sector, to advanced usability testing combining eye tracking with more conventional usability software applications.

Structured interviews and self-complete questionnaires are incorporated post-session to contextualize data. The end result is an in-depth analysis of the user experience, with empirical evidence of the relative strengths and weaknesses of an interface or application's design and usability.

Insight and Research at the CMD conducts advanced usability research using eye tracking testing on computer-based (2-foot) and TV-based (10-foot) interfaces, as well as mobile testing to track out-of-home media...MORE

Our traditional methods for usability research and data collection are often used in conjunction with advanced eye tracking methods, providing an extremely rich understanding of the user experience.

Insight and Research uses Techsmith's Morae software to conduct more traditional usability research, enabling real-time capture of all on-screen activity to illustrate usage behavior ... MORE