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Center for Media Design
BC 214
Ball State University
Muncie, IN 47306
Phone: (765) 285-0123
Fax: (765) 285-0124
cmd@bsu.edu
Hours: 8-5 during academic year, 7:30-4 during the summer


Center for Media Design
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Two-Screen Interactive TV
Study of two-screen interactive TV for GSN wrapped up in January 2006.  Report was released in Spring 2006. 

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  • Download free white paper for on Two Screen Interactive TV The Power of Play
    • ReacTV's Prior Research Reinforced by Game Show Network and Ball State Interactive Advertising Study - Yahoo Finance, 4/10/06

    GSN Gets Advertisers Into the Two-Screen Interactive Game - Jack Meyers Media Business Report, 3/28/06

    GSN Study Finds Viewers Like Interacting With Ads - MediaPost, 3/27/06

    GSN to Showcase Interactive Spots- TV Week, 3/13/06

    GSN/Ball State Study on TV Interactivity and Advertising - Yahoo Finance, 3/13/06

    GSN Commissions Interactive TV Study from Ball State University - Interactive TV Today, 12/19/05

    Ball State University to Conduct Study For Game Show Network - Inside Indiana Business, 12/14/05

    GSN Steps Up The Game, Taps Academia To Understand Interactive Ad Engagement - MediaPost, 12/13/05

    GSN Commissions Center for Media Design to Examine the Value of Interactive Advertising - GSN, 12/12/05

    GSN, Ball State Study ITV - Multichannel News, 12/12/05

     


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