Media is a constant and pervasive presence in our lives, saturating nearly every environment and interaction. Insight and Research at the Center for Media Design is charged with exploring a continuing and evolving relationship with media and their impact on our lives.
To address these issues, we focus on two key research spheres:
Unsurprisingly, these two core research areas often overlap. Many eye tracking and usability projects incorporate audience engagement with products or services. Our work with the iTV News Design Course incorporates both an interest in understanding how consumers interact with news content and usability testing of mobile and TV interfaces.
Another new and emerging sphere of activity for Insight and Research is the Media of Health, with research examining consumer interaction with health-related media.