Insight and Research In the News

Middletown Media Studies
The Middletown Media Studies series has garnered international attention for the CMD. Selected publications are listed below. The first study was published in Spring 2004 in the IDMAA Journal. A second, larger study was released in September 2005. MORE...

Video Consumer Mapping Study
Ball State University's Center for Media Design has been commissioned by the Nielsen-funded Council for Research Excellence to conduct a $3.5 million nation-wide study shadowing participants throughout their day, inside and outside the home. MORE...

Eye tracking Research
Insight and Research's study of eye tracking research has only just begun to draw attention to the Center. Look for upcoming studies and reports in the near future. MORE...

High School Media Too
High School Media Too piloted the CMD's observational method, researching a challenging and coveted audience: teenagers. Observers followed a group of 15 young people throughout their day, wherever they went, recording fifteen different media and seventeen life activities. MORE...

Remotely Interested
Remotely Interested? Observing Television Viewers' Ad-Related Behaviors, explored remote control use and other behaviors during TV watching that impact attention or exposure to advertising. MORE...

CMD in Second Life
The CMD and Insight and Research have been active in Second Life and attracting media attention. Notable project include Sarah Robbins' English comp course offered in the virtual world and research exploring interactivity via text-message campaigns. MORE...

The Power of Play
Study of two-screen interactive TV for GSN wrapped up in January 2006. Report was released in Spring 2006. MORE...

Other Research in the News
Press featuring other research from the CMD, such as articles covering our Mobile Marketing Research Initiative and our partnership with iLoop Mobile MORE...