Observational Research

Center for Media Design
BC 214
Ball State University
Muncie, IN 47306
Phone: (765) 285-0123
Fax: (765) 285-0124
cmd@bsu.edu
Hours: 8-5 during academic year, 7:30-4 during the summer



Insight and Research Home \| News

In exploring media behaviors, Insight and Research has refined a brand of naturalistic, cross-platform media measurement research that uses custom-programmed data collection software and a team of observers.

Video Consumer Mapping Study
Ball State University's Center for Media Design has been commissioned by the Nielsen-funded Council for Research Excellence to conduct a $3.5 million nation-wide study shadowing consumers throughout their day, inside and outside of the the home. MORE...

High School Media Too: A School Day in the Lives of Fifteen Teenagers
What would you learn if you followed teens for a day? A new pilot study tests the observational methodology among a teenage audience. MORE...

Middletown Media Studies
The Middletown Media Studies generated international attention for the CMD, as a groundbreaking series of media consumption studies that worked to develop the observational method. MORE...

Observational Method
The observational work being done by the Center for Media Design has put Ball State in the national and international spotlight for media measurement. MORE...