Video Consumer Mapping

Center for Media Design
BC 214
Ball State University
Muncie, IN 47306
Phone: (765) 285-0123
Fax: (765) 285-0124
cmd@bsu.edu
Hours: 8-5 during academic year, 7:30-4 during the summer



Observational Research \| Insight and Research Home \| News

Ball State University's Center for Media Design has been commissioned by the Council for Research Excellence, an independent forum of media industry research experts created by The Nielsen Company, to conduct a $3.5 million nation-wide study shadowing consumers throughout their day, inside and outside the home.

The study will use Insight and Research's observational method used during projects like the widely-recognized Middletown Media Studies. Observers will follow participants throughout an entire day, recording all of their life activities including going to work, taking care of household chores, consuming media and running errands.

Council For Research Excellence To Fund Landmark Study Of How People Consume Video Across Various Platforms

Post Date: 3/7/2008
PR-USA.net- The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, announced today that it will commission a year-long study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home. MORE...

Ball State to Study Video Habits

Post Date: 3/6/2008
Inside Indiana Business- Ball State University has been commissioned by the Council for Research Excellence to conduct a potentially groundbreaking study in 2008, examining how individuals across the country consume traditional and emerging video platforms inside and outside of the home. MORE...

A Few Unconscionable Plugs About Some TV Industry Lugs

Post Date: 3/3/2008
Mediapost's TV Board- An interactive TV pioneer of his own accord before joining BSU, Bloxham has taken the university's academic media research unit from the obscurity of the cornfields surrounding Muncie, Indiana, to the boardrooms of some of the biggest media players in the world. MORE...

Nielsen Media Research Press Release

Council for Research Excellence Site

In October 2006 the Nielsen-funded Council for Research Excellence commissioned a pilot study to be conducted by the CMD that observed participants throughout an entire day, inside and outside of the home.

The CRE pilot utilized an observational method similar to that used in the CMD's Middletown Media Studies 2, during which trained observers "shadowed" 50 participants throughout a typical day.