Sequent, BSU Launch Media Behavior Institute

Post Date: 6/26/2008
Media Daily News- In what may be an industry first, a leading research and consulting group has teamed up with a renowned American university to launch a new privately-held media research company that will utilize state-of-the-art methods to track consumer media behavior. MORE...

Touchpoints set to make US debut through Media Behaviour Institute

Post Date: 6/26/2008
Research-live.com- Ball State University and media metrics consultancy Sequent Partners have formed a research institute that will launch a version of the Touchpoints media and lifestyle survey in the US. MORE...

Media Behavior Institute Launched in US

Post Date: 6/26/2008
Market Research Industry Online- In the US, ad and media research specialist Sequent and the Center of Media Design at Ball State University (BSU) have partnered to launch a new media research company that will use ‘state-of-the-art’ methodologies to track consumer media behaviour. MORE...

Traditional Media Not Dead Yet for Marketing, Study Says

Post Date: 6/18/2008
New York Times- A study to be released on Wednesday finds that advertisements appearing in traditional media like television are still “much more likely” to have made a positive impression with consumers than ads running in digital media. The study, called “When Advertising Works,” was conducted by Yankelovich in association with Sequent Partners. The Center for Media Design at Ball State University in Muncie, Ind., provided assistance. MORE...

Why Can’t I Teach The New TiVo My Old Tricks?

Post Date: 7/9/2008
Mediapost's TV Board- All is not sunshine and butterflies with the new TiVo box. My new TiVo doesn’t know what I like. It doesn’t remember my settings, my favorites, my season passes or the shows that I didn’t like. MORE...

Piling On The Pressure

Post Date: 6/25/2008
Mediapost's TV Board- If you listen carefully, you can hear the not-so-distant sound of hysterical agenda-driven pressure groups marshalling the Federal Communications Commission about the perceived dangers of what they are calling “embedded advertising” (read product placement), particularly that which reaches children. MORE...