The mobile channel is among the fastest growing industries in media today. With 1.7 billion subscribers worldwide, mobile initiatives promise to be exciting and successful platforms for information distribution in the very near future. These campaigns will use cell phones to share exciting content like news, weather updates, games, ads/coupons and mobile video with subscribers.

How does mFinity work?

mFinity is a versatile platform which allows companies to create, connect and control unique and individual mobile campaigns independently via a web-based application platform. This platform allows companies to create, manage, track and study the success of their campaigns with real-time data.

What will the platform allow the CMD to do?

Many people have cell phones, but there is little research studying how messages and content can reach a company's customers. iLoop Mobile and the Center for Media Design have partnered up to create projects concerned with the field of mobile marketing. We're looking into exciting areas including video, ad-based, and public service campaigns delivered on the mobile platform.

What are the benefits of the CMD/iLoop Relationship?

The Mobile Marketing Research Initiative begins the CMD's research in the burgeoning field of mobility. With our interest in this area we are able to explore this platform with various projects constructed with the use of iLoop Mobile's mFinity software. iLoop Mobile's extensive experience in the field of mobile marking makes them a perfect partner for the CMD's research team. Together the two companies will generate innovative projects to further the knowledge and efficacy of mobile initiatives. Participants in these studies will benefit by partaking in these new opportunities.