University Calendar
Building Adaptable Companies in Challenging Markets
Event Information
2:00 PM - 3:15 PM
General Audience
Additional Information
The business world has changed dramatically over the last ten years. Global competition, emerging markets, advanced supply chains, and electronic commerce have redefined what it means to be a successful business leader. In the 20th Century, business leaders could be successful through good stewardship of company resources and steady decision making in times of crises. In the Industrial Economy, by effectively managing what you had, you could build a successful career. In the Creative Economy, business leaders must be able to encourage and drive change in their companies and markets. Creating new products, services, processes, and business models requires a new way of thinking and acting. Recognizing, creating, and seizing opportunities must be a way of life inside a company today. In short, everyone in management must be entrepreneurial. Unfortunately, traditional business training focuses on management skills tailored to organizational models from the Industrial Era. In this webinar, participants will learn about the skills and practices needed to thrive in the Creative Economy. Topics will be connected into an overall framework that explains how creativity, design, and entrepreneurship are tools that every manager must understand to be their most effective in today's business world. Based on creativity, design, and entrepreneurship principles, this program will address the following topics: What the Creative Economy is What creativity really is Developing design skills Using design practices The importance of proofs of concept Building entrepreneurial design into your business Making Prototypes of any idea Quick and cheap market validation Creating business models with impact Implementing your innovative ideas