This entrepreneurial project involved learning innovative digital media concepts and technologies. "Since iTV is revolutionary, we were really pushing our boundaries," says telecommunications major Sean O'Key.
iTV enables television viewers to choose news stories and explore other content using a remote control. For example, a viewer can flip from local to national news or go from sports to the Web simply by navigating around the screen. Already a trend in the United Kingdom, iTV technology has the potential to transform the way viewers in the United States watch TV and receive information over the next decade.
"We're probably five years ahead of ourselves, so we are getting a feel for the future," says Tim Pollard, associate professor of telecommunications. "Ball State is a leader in interactivity."